Social Enterprise Capitalism
After considering how I might charge individuals for short 2 hour technology courses, I started to consider a model for charging.
My initial thinking was around the form of low cost airlines, the first ones getting the best deal. Yet I consider this to support the individual rather than the group: the fastest with the right technology gets the best deal.
I have rejected this and am now considering what I call social enterprise capitalism. This concept is that there is a fixed price for a product or service and that for this product or service to be viable there has to be a minimum number of participants. There is also a quality point, which means that for the service to provide quality there is a maximum number of participants. Thus when more people book the lower the cost for everyone.
This notion rejects the idea of more sales more profit and enhances the idea of supporting others through consuming.
An example of this in practice could be a course for teachers on learning platforms. If this course is for 2 hours and it’s viability cost is £250, the minimum participant viability is 5 and the quality participant threshold is 15 then the maximum a participant would pay is £50, dropping to £16.66 when the course is full.
That is the more that attend the course, the lower the cost for all. This perhaps brings the idea of supporting others rather to get cheaper access to goods and services.
Imagined having an ariline like this, say for example there is a fixed cost to fly the plane giving 5% profit margin. Say the minumum number of passengers for the plane to fly is 50 to recoup the cost whilst keeping the initial ticket attractive. Then as more people book, the more people save until the plane is full! What a great thing to get an email saying that your flight now costs less each time a new passgenger books!